Pro+ membership

Everything you need to level up your GTM game.

Pro+ membership gives you instant access to industry-leading certifications, exclusive templates, live workshops, and a community of GTM professionals - all designed to accelerate your career.

30+ self-paced certifications covering everything from product roadmaps and PLG metrics to customer feedback and advanced segmentation.
130+ industry-standard templates and frameworks (new ones added monthly).
Exclusive GTM Labs workshops providing critical learning exactly when you need it.
Experienced GTM mentors or become one yourself through our mentor program.
60+ hours of OnDemand presentations from GTM leaders at Google, LinkedIn, Etsy, and IBM.
1x complimentary summit ticket per year (RRP $1,295) to any GTM Alliance event.

With Pro+, you're not just learning, you're joining a community that's committed to your success. Get the practical tools, expert insights, and connections you need to make your next career move.

Master every GTM phase with expert-led certifications

Why get certified with GTMA?

Master real-world GTM skills with case studies from Microsoft, Airtable, Dropbox, and other industry leaders.
Stand out with globally recognized qualifications endorsed by CIM, CPD, and trusted by Fortune 100 companies.
Join 1,000s of your peers who've advanced their careers and increased their salaries after completing our certifications.

Get free event passes

Grow your network, skip years of trial-and-error, and recharge your GTM batteries. Pro+ includes one free in-person summit ticket annually.

Gain insights from industry experts through presentations, panels, and workshops at our summits.
Expand your professional network by connecting with executives, leaders, and go-to-market peers.
Join masterminds and peer councils to discuss challenges and exchange best practices.

Trusted ratings from:

4.4

“Great GTM is the difference between success and failure for new products — getting it right unlocks an entirely new growth vector for you and your company, but it’s SO easy to get wrong. The wrong strategy can set market penetration back by years, while shoddy cross-functional coordination can cause even the best strategy to flop. Until now, you had to learn how to avoid those pitfalls the hard way, through failed launches and tons of scar tissue; but with a course like GTM membership you can avoid the stumbles and ensure tight execution right from the start with a clear, holistic picture of all the GTM ins and outs.”

Derek Osgood
Founder & CEO

Compare our plans and features

	Insider Sign up for free	Pro+ Most popular Join Pro+
Learning and development
30+ certifications
Live workshops
Events
Public events & webinars
Members-only community & events
Free entry to in-person events		(RRP $1,295)
Community
Mentor program
Resources
Public articles
GTM IQ
Ungated reports
Templates & frameworks	(5+ templates)	(130+ templates)
OnDemand videos	(7+ hours)	(60+ hours)
Exclusive articles	(5+ articles)	(60+ articles)

Insider Membership

Public articles
Public events & webinars
GTM IQ
Ungated reports
Templates & frameworks (5+ templates)
OnDemand videos (7+ hours)
Exclusive articles (5+ articles)

Pro+ Membership

Everything in Insider included, plus...

Mentor program
30+ certifications
Members-only community & events
Free entry to in-person events (RRP $1,295)
Free live workshops
Templates & frameworks (130+ templates)
OnDemand videos (60+ hours)
Exclusive articles (60+ articles)

Check Pro+

Pro Membership Benefits

$42 /month (billed annually)

Exclusive content library:
Access biweekly updates from top PMs at Google, LinkedIn, and more.
60+ templates & frameworks:
Ready-to-use resources that streamline workflows and save time.
Mentorship program:
Connect with experienced mentors or give back by mentoring others.
300+ hours of OnDemand videos:
Learn from industry leaders, with new content updated post-events.
Discounted event access:
Free virtual summits and 40% off in-person events.
Private community access:
Join a members-only workspace for collaboration and networking.
Price: $499/year. No monthly options

Subscribe to Pro

Pro+ benefits:

$167 /month (billed annually)

Get everything from Pro and more…

9 masters courses:
In-depth learning on core topics like PLG metrics, with three new courses yearly.
Product Management IQ & PLG GPT:
Advanced tools and knowledge-building resources.
All micro-courses:
Access all upcoming specialized micro-courses for targeted learning.
Product Operations certified: Core:
Both OnDemand and in-person options for hands-on training.
Product labs:
Interactive 60-minute workshops on essential product-led growth topics.
Event ticket included:
One free in-person event ticket annually; additional tickets at a discounted rate.
Lifetime course access:
Keep access to all enrolled courses, with updated curriculums each quarter.
Expansive template library:
Industry-standard templates to tackle any product challenge.
Exclusive case studies:
Learn real-world strategies from top companies like Google and LinkedIn.
PLA certification:
Gain recognized credentials to enhance your professional credibility.
Price:$1,999/year. No monthly options

Subscribe to Pro+

What’s included

Access to world-class GTM resources worth $18,000+ in 1 membership. With expert-led training, cutting-edge resources, and a supportive community of like-minded professionals, you'll have everything you need to launch your career and tackle everyday GTM challenges with confidence.

Subscribe to Pro+ Download brochure

Access 30+ self-paced certifications covering key skills like:

Positioning & messaging
Product launches
Product-led growth
Pricing
Market research
Competitive intelligence
Customer retention
Product-market fit
…and more

Our certifications are accredited by:

Master essential GTM skills with real-world case studies from industry leaders.

A free ticket (RRP $1,295) to a Go-to-Market Summit of your choice, near you - AKA the #1 way to stay up-to-date with the latest GTM trends and grow your network overnight.

As part of The Alliance network, you can also choose to redeem your annual ticket at the following in-person events, too:

Product Marketing Summit
Sales Enablement Summit
Revenue Operations Summit
Customer Success World
Product-Led Summit

Regular members-only workshops covering everything from GTM, positioning, AI, and more with a GTM expert.

Real-time engagement: Connect and ask experts questions in live sessions and work through your challenges together.
Real-life success: This isn't just textbook knowledge, gain insights from experts who've been there and done that at Microsoft, Airtable, Amazon Web Services, and more.
Real learning: You and your colleagues can join sessions at the point of need for cross-functional learning and success.

Get your hands on an entire library of action-led content written by GTM leaders from Uber, Zuora, Unbounce, and more. Fresh insights delivered monthly to keep you ahead of the curve.

Save time and execute like a pro with 130+ industry-standard templates and frameworks. From launch plans to competitive analysis, we've got you covered. New templates are added every month.

Stay ahead with cutting-edge reports and research from our team and industry experts. Get early access to trends, benchmarks, and insights that shape the future of GTM.

Learn from 60+ hours of presentations featuring GTM success stories from experts at Google, LinkedIn, Etsy, IBM, and more. New content added within 5 days of events.

Connect with experienced GTM mentors for personalized guidance and advice. Whether you need strategic input or career guidance, our mentors have been where you want to go.

Become a mentor

Help other GTM professionals reach their potential
Give back to the community and leave your own legacy
Gain fresh perspectives and learn from your protégé
Level-up your career and forge new, lasting relationships
Earn extra income by doing something you love

Become a mentee

Tap into invaluable expertise and advance your career
Pick a mentor perfectly suited to your circumstances
Complete, confidential 1:1 time to ask what you want
Grow your network and learn from topic-specific specialists
Solve problems and up-skill with 100% confidence

Access exclusive workshops, networking sessions, and expert Q&As reserved for Pro+ members. Connect with peers and learn from industry leaders in intimate settings.

Join a private community of GTM professionals. Share challenges, celebrate wins, and get advice from peers who understand your day-to-day realities.

Why go Pro+

Accelerate your career

Get promoted faster with industry-recognized credentials and skills that make you indispensable to any GTM team or organization.

Solve problems
faster

Stop struggling with launches and campaigns. Get instant access to proven templates and frameworks that consistently deliver results.

Learn on your schedule

Fit learning around your busy schedule. Access everything 24/7 and learn at your own pace without disrupting your current responsibilities.

Built and trusted by experts at:

What ourmembers say...

Learn from top GTM experts like

Enjoy year round access to monthly live workshops…

Engage in interactive learning with our monthly live workshops spread throughout the year. Led by industry experts, these sessions are designed to keep you ahead of the curve with the latest go-to-market trends and best practices.

Subscribe to Pro+ View all workshops

Get frameworks that actually work...

Transform your GTM process with templates designed by experts and refined by 1,000s of practitioners. Whether you're launching your first product or your fiftieth, these frameworks ensure you never miss a critical step or strategic consideration.

Launch review framework
Win/Loss analysis presentation
Channel partnership framework
Pricing strategy template
Customer acquisition calculator
Product launch post-mortem
GTM budget allocation
Campaign planning template
Competitive intelligence newsletter
Audience segmentation template

Download your brochure

Learn from the collective success and experience of GTM leaders all over the world. Not only that, but our certifications are built with the support of specialist experts from big-name brands like Adobe, HubSpot, Jasper, Superscript, and many more.

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Get your team on the same page...

Create a GTM org that speaks the same language, follows the same proven processes, and works in sync to accelerate your launch, expansion, and growth success.

Trusted by teams including:

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FAQS

This membership is for individuals or teams who organize Go-to-Market strategy, or are otherwise involved in product launches at their business.

You’ll be taught how to carry out the five core pillars of Go-to-Market strategy, with special attention on refining alignment, stakeholder management and revenue enablement.

If you want to propel your industry knowledge and enhance your career prospects by adopting a more strategic and tactical mindset to essential Go-to-Market topics, then this is the subscription for you.

Once you subscribe, you get immediate access to all Pro+ benefits including certifications, templates, exclusive content, workshops, and community. New content is added monthly and video content within 5 days of events. Your membership includes 1 free summit ticket annually (RRP $1,295).

For as long as your subscription is active!

Not at all! Pro+ is designed for GTM professionals at all career stages. Whether you're just starting out, transitioning into GTM, or looking to level up your existing skills, our content caters to beginners through advanced practitioners.

Pro+ membership is $1,999 per year with no monthly payment option available. Given that one Core course costs $1,299 and your free summit ticket is worth $1,295, you're getting incredible value with everything included in your membership.

Fast-track your Go-to-Market career

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Everything you need to level up your GTM game.

Master every GTM phase with expert-led certifications

Get free event passes